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Welcome to Doodlage, where we believe that fashion can tell a story of sustainability, creativity, and connection. In a world increasingly overwhelmed by fast fashion, we stand for a refreshing alternative—one that embraces the principles of slow living and mindful consumption. As the renowned designer Vivienne Westwood said, “Buy less, choose well, make it last.” This philosophy is at the heart of everything we do.

Founded on the belief that clothing should not just be beautiful but also meaningful, Doodlage is committed to upcycling discarded factory waste and recycling post consumer waste by collaborating with artisans to create unique, high-quality pieces. Our mission transcends aesthetics; we aim to foster a deeper relationship between consumers and their wardrobes by offering customising, repairing and alteration services for our products. We also encourage our audience to upcycle old sarees into Doodlage styles and send clothes they no longer need back to our studio. All discarded clothes are then sorted for circularity.

Join us as we redefine fashion—one piece at a time—encouraging a culture that values quality over quantity and celebrates the stories behind each garment. Together, we can create a more sustainable future for fashion and the people who make it possible.