Premium leather accessories brand Kompanero partnered Doodlage to design uniforms for their store teams to reflects their brand ethos
Worn by every Kompanero store team member, the jackets are a combination of vintage, sustainability and craftsmanship. This is reflected in the brand’s carefully chosen materials, from what is used to build its stores, to the sustainable packaging and end-to-end processes used to make its products. In line with this mission, team Kompanero also wanted the uniforms worn by its store staff to make a statement on the importance of implementing sustainable practices.
Doodlage was founded with a mission to create well-finished premium clothes out of discarded cloth and rejected pieces from fast-paced garment production units and retailers. The company also uses a range of recycled fabrics made with factory, post consumer and plastics waste. For Kompanero, we created customized denim jackets which are made from post cutting factory waste, thereby upcycling what would otherwise go to waste and turning it into something chic, classic and unique. The jackets are intentionally loose fitted, trendy for all seasons with patchwork and slogan communication such as “wear what matters”, amongst others.
Speaking about the partnership and concept, Indranath Sengupta, Founder and CEO, Kompanero said, “We are thrilled to associate with Doodlage, as they share our belief and vision of sustainability being the need of the hour to ensure that we give our future generations a beautiful world to live in. Each of the brand’s products stays true to this, having been exquisitely crafted with love, care and the finest of materials. We conceptualised the idea for our uniforms together, and couldn’t have asked for a better end result. Each jacket has an uber-cool look and portrays the true essence of Kompanero – that of vintage, sustainability and craftsmanship.”
Every Kompanero store team member can be spotted donning one of these unique looks, and are happy to answer any questions consumers may have about them or the concept behind why– and how – they were created.
Starting with a small store in Bengaluru in 2014, Kompanero is present in ~1000 stores across the globe including 350 in Australia. The premium brand has recently launched a flagship store in Covent Garden, Central London. Apart from that, Kompanero has ~30 exclusive stores across hotels, airports and malls in India.