Grazia Young Fashion Awards 2016

Category: SUSTAINABLE

Winner: KRITI TULA

Label: DOODLAGE

Easy-Chic Quotient: It's about the unpredictable quality of textiles. Sitting with piles of fabric waste, Tula takes delight in the process of putting back a jigsaw puzzle. As the pieces of puzzle connect, stories start emerging and a collection takes shape. Since every collection is based on the fabric that the label procures, Tula doesn't work with a set colour palette. Instead she works with the stories that emerge from the raw material and takes that forward. The alchemy between function and form, where the garment looks good while being utilitarian binds the narrative together.

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