Fab India X Doodlage

Fabindia (or Fabindia Overseas Pvt. Ltd.) is an Indian chain store retailing garments, furnishings, fabrics and ethnic products handmade by craftspeople across rural India. Established in 1960 by John Bissell.

We worked with their team to collect fabric waste from their vendors. This waste was converted into patched styles relevant to their consumer base. The styles were retailed by Fab India in their flagship stores.