When in 2014 Kriti set up her sustainable fashion label Doodlage she never anticipated the success that lay ahead. While studying full time at the London College of Fashion she spent every spare minute on building her label and in 2015 her hard work paid off. She was recognised by the Lakme Fashion Week Gen Next Platform and soon after won the award for ‘Green Wardrobe Initiative’ by HUL and Grazia Young Fashion Award. Earlier this year Doodlage was recognised by Elle Graduates as an exciting young designer to watch. This run of success hasn’t dulled her ambition and she believes she still has a lot more to contribute to her field. She wants to develop the eco-fahion base at all levels in India by educating everyone from new graduates to NGO’s and artisans. Her greatest hope is that ‘When people think of Doodlage or of me, they should think of a brand that worked on ethical practices in fashion’
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